
Clarico Chat: How to Train ChatGPT Like a New Hire
“Every system is perfectly designed to get the results it gets.” – W. Edwards Deming

Most business owners make the same mistake with ChatGPT as they do with new staff: they expect too much, too fast, with no training.
Think about when you hire a graduate. What do you do?
- You onboard them. Show them the ropes, the company culture, the expectations.
- You give them context. “Here’s why we do it this way. Here’s what good looks like.”
- You start small. They don’t lead strategy on day one. They write drafts, take notes, do the grunt work.
- You refine. Feedback loops help them get better until you can trust them on autopilot.
Now swap “graduate” with “ChatGPT.” Exact same rules apply.
If you just throw in: “Write me a marketing strategy” , you’ll get generic AI slop.
But if you say:
“You’re a marketing assistant for my physio clinic. Your job is to draft weekly social posts. Our tone is friendly, not salesy. We help athletes recover faster…. Give me 3 short drafts.”
Now you’ve trained it. It’ll learn faster than any human, but only if you give context.
Example 1:
New hire → You role-play customer calls so they know what to say.
AI equivalent → “Pretend to be a new patient asking about back pain treatment. I want to practice my responses.”
Example 2:
New hire → You wouldn’t say “Just improve customer retention.” You’d start with: “Call 5 past clients and ask why they haven’t come back.”
AI equivalent → Don’t say “Boost retention.” Instead: “Write 5 survey questions I can send to past clients asking why they stopped visiting.”
The principle is simple: AI is not a genius consultant, it’s a trainable intern.
The better you train it, the faster it pays off.
Then it becomes that genius consultant you wanted.
So next time you open ChatGPT, ask yourself: Am I treating this like a new hire I want to succeed, or like a vending machine I’m frustrated at?
Use it wrong, it’s a cost.
Train it right, it’s leverage. Incredible leverage.
— Zac
To subscribe to this email newsletter, click here and choose “AI Updates and Automation Tips”
Disclaimer:
This newsletter is for general information only and isn’t business, legal, or financial advice. Examples are illustrative and not guarantees. Always consider your own circumstances before acting.